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Video specifications and recommendations

These are confusing so we organized them best we could

Twitter

Recommended:

  • Recommended Video Codec: H264 High Profile
  • Recommended Frame Rates: 30 FPS, 60 FPS
  • Recommended Video Resolution: 1280×720 (landscape), 720×1280 (portrait), 720×720 (square)
  • Recommended Minimum Video Bitrate: 5,000 kbps
  • Recommended Minimum Audio Bitrate: 128 kbps
  • Recommended Audio Codec: AAC LC
  • Recommended Aspect Ratio: 16:9 (landscape or portrait), 1:1 (square)

Advanced:

  • Frame rate must be 60 FPS or less
  • Dimensions must be between 32×32 and 1280×1024
  • File size must not exceed 512 mb
  • Duration must be between 0.5 seconds and 140 seconds
  • Aspect ratio must be between 1:3 and 3:1
  • Must have 1:1 pixel aspect ratio
  • Only YUV 4:2:0 pixel format is supported
  • Audio must be AAC with Low Complexity profile. High-Efficiency AAC is not supported
  • Audio must be mono or stereo, not 5.1 or greater
  • Must not have open GOP
  • Must use progressive scan
     

Additional Information:

In the table below each row represents an upload recommendation, but is not a requirement. All uploads are processed for optimization across multiple platforms.

Orientation
Width
Height
Video Bitrate
Audio Bitrate
Landscape
1280
720
2048K
128K
Landscape
640
360
768K
64K
Landscape
320
180
256K
64K
Portrait
720
1280
2048K
128K
Portrait
360
640
768K
64K
Portrait
180
320
256K
64K
Square
720
720
2048K
128K
Square
480
480
768K
64K
Square
240
240
256K
32K

Facebook

The most confusing one… 

FB is the worst of all.. Ask us first what the destination and purpose of the video is so we can help guide you.

Facebook info


Facebook News Feed is the constantly updating list of status updates, photos, videos and more in the middle of the Facebook home page. The News Feed includes updates and posts from friends, Pages, Groups and advertisers.

You can use the video format in the Facebook News Feed to show off your product, service or brand in new ways. Include movement and sound to capture attention quickly and show unique features of a product or tell your brand story.

FEED

Design Recommendations

  • File Type: MP4, MOV or GIF
  • Ratio: 4:5
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Videos should not contain edit lists or special boxes in file containers.

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Description: 30 characters

Technical Requirements

  • Video Duration: 1 second to 241 minutes
  • Maximum File Size: 4GB
  • Minimum Width: 120 pixels
  • Minimum Height: 120 pixels

360 Videos

With some objectives, you can use a 360 video. When people see this type of ad, they can turn their device or drag their finger to move around within the video and explore every angle.

STORIES

Facebook Stories can bring your business to life in an immersive format, with options to add stickers, emojis and other creative elements. These fullscreen vertical ads appear to viewers between organic Facebook Stories.

You can use the video format in Facebook Stories to show off your product, service or brand in new ways. Include movement and sound to capture attention quickly and show unique features of a product or tell your brand story.

Facebook Stories will show play video ads that are 15 seconds or less for the full duration of the video. Video ads that are longer than 15 seconds will be split into separate Stories cards. Facebook will display either 1, 2, or 3 cards automatically before giving viewers the option to tap Keep Watching to see the remainder of the video. By default, the number of cards automatically displayed before prompting viewers to tap Keep Watching is tailored to each viewer.

Design Recommendations

  • File Type: MP4, MOV or GIF
  • Ratio: 9:16
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Videos should not contain edit lists or special boxes in file containers.

Consider leaving roughly 14% (250 pixels) of the top and bottom of the video free from text and logos to avoid covering these key elements with the call-to-action.

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 40 characters

Technical Requirements

  • Video Duration: 1 second to 2 minutes
  • Maximum File Size: 4GB
  • Minimum Width: 500 pixels
  • Aspect Ratio Tolerance: 1%

MARKETPLACE

Facebook Marketplace makes it easy to discover, buy and sell goods, either in your community or shipped from around the world. Advertisers can use the Facebook Marketplace placement to reach an active community of people who are already interested in purchasing products.

You can use the video format in Facebook Marketplace to show off your product, service or brand in new ways. Include movement and sound to capture attention quickly and show unique features of a product or tell your brand story.

Design Recommendations

  • File Type: MP4, MOV or GIF
  • Ratio: 4:5
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
  • Video Captions: Not supported
  • Video Sound: Optional, but recommended

Videos should not contain edit lists or special boxes in file containers.

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Description: 30 characters

Technical Requirements

  • Video Duration: 1 second to 241 minutes
  • Maximum File Size: 4GB
  • Aspect Ratio Tolerance: 3%
Instagram

Instagram Feed is the constantly updating list of photos and videos that appears when you open the Instagram app. The Instagram Feed displays photos and videos from accounts that people follow and from advertisers.

You can use the video format in Instagram Feed to show off your product, service or brand in new ways. Include movement and sound to to capture attention quickly and show unique features of a product or tell your brand story.

Design Recommendations

  • File Type: MP4, MOV or GIF
  • Ratio: 4:5
  • Resolution: At least 1080 x 1080 pixels
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Videos should not contain edit lists or special boxes in file containers.

Text Recommendations

  • Primary Text: 125 characters
  • Maximum Number of Hashtags: 30

Technical Requirements

  • Video Duration: 1 second to 2 minutes
  • Maximum File Size: 30MB
  • Minimum Width: 500 pixels
  • Aspect Ratio Tolerance: 1%

Netflix

Standard Broadcast HD Delivery

Primary Digital Asset Specifications (Show Series)


IMF Packaging

All deliveries to Netflix must be compliant to either SMPTE ST 2067-21:2016 or SMPTE ST 2067-21:2020 Interoperable Master Format (IMF) Application #2E. Packages containing immersive sound must additionally comply with SMPTE ST 2067-201:2019 Immersive Audio Bitstream (IAB) Level 0 Plug-in.

 

IMF packages must be created from the Video Display Master (VDM), or directly out of a capable color grading tool, and must be delivered in the highest quality and resolution including High Definition (HD) and Ultra High Definition (UHD). Netflix may explicitly request other resolutions.

 

The final IMF package must contain the following:

  • 1 Asset Map XML file

  • 1 Packing List XML file

  • 1 or more Composition Playlist (CPL) XML file(s), representing a single audio language each, containing

    • For titles mixed in Dolby Atmos®

      • 1 image virtual track

      • 1 IAB virtual track

      • 0 or 1 surround audio virtual track (6 channels)

      • 0 or 1 stereo audio virtual track (2 channels)

    • For titles mixed in 5.1 surround

      • 1 image virtual track

      • 1 surround audio virtual track (6 channels)

      • 0 or 1 stereo audio virtual track (2 channels)

  • All MXF Track Files referenced from the ingested CPL, that have not previously been delivered

  • Volume Index and Output Profile List XML files may be present, but are not required

 

For Dolby Atmos® titles delivered in IMF, 5.1 and 2.0 are optional tracks to be delivered within the IMF. 5.1 audio is required as a separate Content Hub delivery for dubbing reference only. Deliveries containing only image and IAB tracks, i.e. no stereo/surround audio track(s), must be compliant to SMPTE ST 2067-21:2020 (since the absence of channel based audio tracks is not supported by the 2016 edition of the standard). 

 

Special consideration must be taken for 29.97 or 59.94 IMF deliverables. The total number of frames contained within a 29.97 or 59.94 IMF CPL Segment must be divisible by 5 to preserve integer value audio samples. If necessary, trim the picture and audio by the required number of frames (1, 2, 3, or 4) before wrapping IMF to ensure total frames per Segment are divisible by 5.

 

Note: Track files containing timed text essence are not currently supported.

 

Video

General

  • Video must consist of the feature program with one (1) second of black and silence at the head and tail of the program. 

  • Video must not contain commercial blacks.

  • Video must not contain color bars, bumpers, segment recaps or previews, advertisements, slates, ratings cards, FBI warning cards, VITC time code, placards, overlay branding or website link callouts before, during and/or after the program. URLs present during end credits are permissible. 

  • Video must be non-subtitled. Netflix defines “non-subtitled” as the presence of main titles, end credits, narrative text, location call-outs, and other supportive/creative text, but no burned-in subtitled dialog, regardless of the language in the primary video. This does not apply to textless IMF deliveries (see Section 7).

  • Track files containing image essence mastered in Dolby VisionTM must embed dynamic metadata for color volume transform within a single track file. At a minimum, L1 Dolby VisionTM metadata must be present for every frame in the track file. Note: We do not support material mastered only for HDR-10 distribution. 

 

UHD

UHD Image Track
Image Frame Width
3840
Image Frame Height
2160
Color Encoding
RGB / 4:4:4 / Full Range
Frame Rates
23.976 / 24 / 25 / 29.97 / 30 / 50 / 59.94 / 60
Frame Structure
Progressive
Stereoscopy
Monoscopic
JPEG 2000 Profile
Frame rates up to 30 fps use:

  • 4k IMF Single Tile Lossy Profile Mainlevel 6 Sublevel 3 (max 800 Mbit/s)

Frame rates above 30 fps use:

  • 4k IMF Single Tile Lossy Profile Mainlevel 7 Sublevel 4 (max 1600 Mbit/s)

Dynamic Range
Dolby VisionTM HDR
SDR
Colorimetry
P3 D65 / SMPTE ST 2084 (PQ)
ITU-R BT.709 / D65 / ITU-R BT.1886 (Gamma 2.4)
Pixel Bit Depth
12-bit
10-bit
Mastering Display Color Volume Metadata
SMPTE ST-2086
n/a
Dynamic Metadata for Color Volume Transformation
Dolby VisionTM CM 2.9 or CM 4.0 mastering metadata.
n/a

 

HD

HD Image Track
Image Frame Width
1920
Image Frame Height
1080
Color Encoding
RGB / 4:4:4 / Full Range
Frame Rates
23.976 / 24 / 25 / 29.97 / 30 / 50 / 59.94 / 60
Frame Structure
Progressive
Stereoscopy
Monoscopic
JPEG 2000 Profile
Frame rates up to 30 fps use:

  • 2k IMF Single Tile Lossy Profile Mainlevel 4 Sublevel 2 (max 400 Mbit/s)

Frame rates above 30 fps use:

  • 2k IMF Single Tile Lossy Profile Mainlevel 5 Sublevel 3 (max 800 Mbit/s)

Dynamic Range
Dolby VisionTM HDR
SDR
Colorimetry
P3 D65 / SMPTE ST 2084 (PQ)
ITU-R BT.709 / D65 / ITU-R BT.1886 (Gamma 2.4)
Pixel Bit Depth
12-bit
10-bit
Mastering Display Color Volume Metadata
SMPTE ST-2086
n/a
Dynamic Metadata for Color Volume Transformation
Dolby VisionTM CM 2.9 or CM 4.0 mastering metadata.
n/a

 

Audio

Immersive Audio

Audio Track (Atmos®)
Sample Rate
48 kHz
Bit Depth
24-bit
Channel Mapping

  • All bed configurations are acceptable

  • For all series/doc/unscripted/comedy content, beds and objects must be separated by Dialog, Music and Effects. For film content, DME separation should be maintained whenever possible

 

Surround Audio

Audio Track (5.1 Surround)
Sample Rate
48 kHz
Bit Depth
24-bit
Channel Mapping

  • Channel 1 – Left

  • Channel 2 – Right

  • Channel 3 – Center

  • Channel 4 – LFE

  • Channel 5 – Left Surround

  • Channel 6 – Right Surround

 

Stereo Audio

Audio Track (2.0 Stereo)
Sample Rate
48 KHz
Bit Depth
24-bit
Channel Mapping

  • Channel 1 – Stereo Left

  • Channel 2 – Stereo Right